Kevin Suter On Why You Should Take Risks and Love Failures

Sergio Centeno
4 min readDec 1, 2020
Kevin Suter

Is it better to take risks or play it safe? Well, playing it safe means that you will always have that “what if” feeling that’s likely to get you depressed. What if you tried that business idea? What if you made that investment? What if you told your crush you liked them?

Kevin Suter is a man who got tired of watching others succeed and decided to take risks of his own. Presently, Suter is a highly sought after keynote speaker and leadership development expert. He has spoken in over 2,500 public schools, prisons and universities in 48 states and 5 countries as a keynote speaker and philanthropist. This successful entrepreneur encourages people to take risks and love their failures.

We interviewed Suter to learn more about this idea.

About Kevin Suter

Suter is someone who has been willing to do whatever it takes to achieve his dreams. But this has not always been the case. He recalls how when he was studying at UNLV, his football coach told him that he didn’t think that Suter had what it took to make it in life. At the time, Suter had an attitude problem that negatively impacted his success. He used to talk back to his coach. But on that day, his coach challenged him to a level that he never knew existed.

After the experience, he stumbled upon his 1st life mentor while attending church. His mentor invited him for coffee so that he would connect Suter to a large group of teens and young adults. Suter showed up for the minute 15 minutes late. It was at this point that he learned the single most valuable lesson in life, respect other people’s time. As the man he was going to meet with stood up and walked out on Kevin stating that if you dont respect peoples time you will never achieve success. The next time he met his mentor, he showed up 15 minutes earlier. Suter says that the two meetings (with his UNLV coach, and his mentor) set the foundation for most of who he is and has become in business today. Those two men calling him out, his new found Christian faith combined with his father teaching him to outwork everyone in the room became the perfect recipe for him to reach greatness.

But at what point did Suter become a risk-taker?

For a long time, Suter worked as a volunteer and served other organizations with the hope that by helping them achieve their visions he would somehow see his come to pass. He travelled around the world engaging in charitable activities with 21 powerful leaders, he realized that he was doing it all for an annual salary of 19K. At the time, he had a wife and two kids. Suter came to the unfortunate realization that he was being taken advantage of. Although he was doing it for the ministry and the spiritual outcome, his family was suffering.

Suter recounts that he and his wife almost got divorced as he could not find a work-life balance. In the end. Suter took the risk and left the team.

The Suter Group LLC

Suter spent years working with many organizations in his life, he had to take on side projects continuously to provide for his family on top of his full time commitment to ministry. He worked at Merrill Lynch and with The Strength Team (A world renowned ministry), and learned from some of the best in the industry as a financial advisor. But he decided to throw caution to the wind and fearlessly go after his goals.

Kevin started The Suter Group, a small business consulting and tech company, that is one of the fastest growing business solution companies in the country. Kevin managed to build the business from scratch to a six figure making company in the first quarter of its existance, Suter has taken businesses past 10X financial growth in a matter of 90 days, grown social media engagement for his clients to over 5,000%.

Suter has also developed multi-million dollar strategies and has launched multiple custom platforms for Real Estate Professionals, Churches, Ministries and small businesses of all types. Through his company, Suter has managed to work with many companies, and shared the stage with celebrities such as Andre Wadsworth, Ken Shamrock, Kevin Barry plus many others.

Suter is an entrepreneur who has been willing to do whatever it takes to achieve his dreams. He is someone who believes that in order to achieve greatness you must first learn to love your failures! Why should you love your failures? For starters, failures are a natural part of life. No one has ever gone through life without messing up somewhere. As such, you should change your mindset to stop seeing failures as something bad, but as an opportunity to learn.

Presently, studies show that people who take risks tend to have a healthier and happier life that those who do not. Therefore, if you are going to pursue entrepreneurship, you should be ready to take risks and love failures. If you’re interested in working with Kevin and his team, reach out to him on his website.

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